Comments on: The ROi conundrum

By: MySpace Online Recruiting ADventures Continued | In HR and Talent Acquisition, People ARE The Social Media | EXCELER8ion

Sun, 16 May 2010 12:54:08 +0000

[...] generation of job seekers. In a recent post exploring the ROI of blogging – Dennis Howlett writes: I am 100% convinced that within the next 5 years the MySpace generation will bring their social [...]

By: AccMan Pro - Dennis Howlett on innovation for professional accountants » Control freaks beware

Wed, 24 May 2006 19:08:55 +0000

[...] Control freaks beware By Dennis Howlett I’ve been saying for months that in the years to come, employees will select your firm, in part, on the basis of your acceptance of social computing. David Berlind, in an article entitled: Gartner: Commoditization means consumers will wag the enterprise IT dog, says in relation to corporate tools like the mobile phone: …employees will enter the building who will often have technologies that surpass those that the enterprise has established as a standard and as a result, in very a very classic IT sense, they’ll reject the corporate technology. And, as most business technologists known, end user acceptance is critical to the success of an IT strategy or project. [...]

By: scale|free » Blogging ROI links

scale|free » Blogging ROI links — Sun, 16 Apr 2006 10:07:22 +0000

[...] The ROI conundrum [...]

By: Show me the money, SHOW ME THE MONEY… - Weblog - Connecta

Show me the money, SHOW ME THE MONEY… - Weblog - Connecta — Mon, 10 Apr 2006 07:54:06 +0000

[...] The ROI conundrum [...]

By: think mojo » Blogging ROI wiki

think mojo » Blogging ROI wiki — Thu, 06 Apr 2006 13:49:57 +0000

[...] Given the back and forth all over the place on this subject (which I won’t completely list – Anu’s kept track) it’s a really smart move. [...]

By: Dennis Howlett

Dennis Howlett — Mon, 03 Apr 2006 21:39:52 +0000

I’ll look forward to the next piece then David.

By: David Tebbutt

David Tebbutt — Mon, 03 Apr 2006 21:36:27 +0000

I didn’t say it was an MSM argument. That just happens to be where my next feature on the subject will be.

Mind you, re-reading your post: you are talking about blogging at the edge and I’m writing about social computing behind the firewall.

So we are at cross purposes but for different reasons.

Onwards and upwards.

I think I’ll stop commenting.

By: Dennis Howlett

Dennis Howlett — Mon, 03 Apr 2006 21:20:59 +0000

David: I don’t think this an MSM argument though I’m happy to be proven wrong and take it from there.

To me, this is ultimately about employee/customer communication. My sense is that companies intuitively know that. They/we/me just haven’t found a convincing ROI style of argument that is sufficuently cogent to make those same businesses CXO’s say ‘Yep, like email, do it.’

By: David Tebbutt

David Tebbutt — Mon, 03 Apr 2006 21:05:16 +0000

Well you’ll just have to wait for my next feature article to find out what the negatives are. Sorry, MSM still has me in its grip.

By: Dennis Howlett

Dennis Howlett — Mon, 03 Apr 2006 20:56:09 +0000

Sorry David but the ‘i’argument doesn’t really cut it unless you assume there is only an upside. There needs to be a form of ROI but not on the basis of traditional measures. This is the point where human capital management specialists weigh in and tell us accountant type where we should stick it. There needs to be some sort of ‘middle ground’ where ‘people’ meet the ‘money.’ I don’t know enough to make a strong case. Hence the discussion.