Here’s a way you could provide a useful yet free service to clients. You could put a selected, purpose built news feed onto your site. If it is sufficiently prominent, you could for example include news from say BBC Business, Tinbasher, NFU and Manolo the Shoeblogger. Why? Check them out to see if they relate to your client groups. Think how using their feeds expands the audience for those sites as well as your own. Maybe create multiple discrete feeds so you can have these on industry specific pages of interest to your client groups? And before you think: “Is this man mad?” Check out Paul Woodhouse’s stats.
How might this simple yet effective change impact traffic to your site? Would that add some value to your relationship with the client? I suspect it might well do. At a cost of nothing to you other than a little of your time to figure out which categories of news would suit your client portfolio best.
There’s a small potential catch. To do this, my personal preference is WizzComputers. Unfortunately, they only work with Firefox but with that you get the added bonus of not needing to buy a feed reader and coupled with a richer browser experience than you’d get with Internet Explorer.
Even so, that’s got to be one of the best freebies you’ll find anywhere.
Technorati Tags: blog_marketing, innovation, RSS
