Whether any of us likes it or not, a blog is a part of whatever passes for marketing these days. This works indirectly in large measure – exactly as Hugh MacLeod predicts. Here’s an example:
Dennis Keeling (CEO of BASDA and a person I’ve known for years starts a blog). He refers Manoj to me. Manoj had heard a presentation by Dennis on the power of blogging and Manoj contacted me over Skype to get some info. Within a day, he’s blogging and trying to find a way of using this medium. I love this guy’s spirit.
In the meantime, Manoj sees David Terrar commenting at my place and gets in touch. David is getting really smart in his use of blogging as a business education platform and as a place to ‘meet’ new contacts. Manoj and David are now talking some commercial deal involving procurement and invoice processing.
Here’s another. Zoli Erdos, an ex-SAP veteran of donkeys years who reads my blog and has a soft spot for SMBs. Zoli is based in the US and has great VC contacts. He sees the references to Winweb at my place, the link I’ve got and gets in touch with Stefan – Winweb’s CEO. Zoli and I then have a VoIP conversation where I provide some background information on my relationship with Winweb along with a few tidbits of things I have in mind. Zoli’s happy because now he can go away and figure out his next move. And the door’s open for Zoli to get anything else I can share with him. Why? Because anything that gets Winweb successful is good by me.
But the real winner this week is Stuart Jones – who’s got the media all over him. Good for you Stuart.
Costs = ZERO – apart from some time blogging and fielding the odd call. Results? We’ll see.
UPDATE: I see Ismael over at IT Redux is getting in on the Winweb thing. (see comments)
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