Seth Godin, one of the gods of blog marketing has this very thoughtful piece about frequency of posting. He posits that:
By writing too much, too often, we’re trouncing on the attention of the commons…
…I think the answer is subtle and simple: over time, as blogs reach the mass market, the number of new readers coming in is going to go down, and the percentage of loyal readers will increase. The loyal readers are going to matter more.
Blogs with restraint, selectivity, cogency and brevity (okay, that’s a long way of saying “making every word count”) will use attention more efficiently and ought to win.
Seth makes a great point. From my perspective I’m conflicted. On the one hand I know my audience is comparatively tiny and so I need to work hard to keep their attention. But I want the profession to move on. There is so much happening that’s important I want to capture it all and pass that on. Posts I just know are juicy sometimes flop. Did I do anything wrong? Did I fluff it? I don’t know unless someone tells me – or ignores me.
I’m learning out here and the lessons are sometimes tough. Some of the emails and phone conversations have rocked me at times.
I think there is so much to gain from the new technologies which are inspiring new thinking and new business models. If I blog too much then OK – I’ll take that on the chin.
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