I’ve been curious as to how Goodman Jones website has been performing since it was launched at the end of May. I was particularly keen to see whether it has been effective for the communities of interest the firm serves.
An update from Philip Woodgate, the partner who championed the project says:
“The new site is getting good feedback and it’s certainly helping to pull in work for GJ Online. Larry and I are planning to go to Holland to see what else we can do to push this area. GJ Online is going down well with our banking contacts and we are hoping to generate some new leads from these contacts. We are finding its an especially good fit for the £350k+ to £1m clients as they need a decent system.”
“We have contacts in the business teams. What they like about GJ Online is getting their clients to have better accounting information and timely management accounts. It sounds simple, but it a challenge for most £2m and below businesses.”
To put this into context. GJ Online is Goodman Jones Twinfield implementation that provides extensive accounting support services. The website was constructed using a CMS into which content is readily added by anyone the firm authorises. The site and GJ Online therefore comprise a virtuous circle.
In my view this is a great example of innovation. By combining the two technologies, Goodman Jones is providing clients with an indirect service (the banks like what it means for customers and for themselves) which has a knock on effect for attracting new business while driving process change for existing clients. The synergies and cost benefits for everyone will filter back to client relationships and in turn to assurance around the quality of work Goodman Jones performs. How good is that?
Disclosure: Twinfield is a client. David Terrar led the technical implementation of both Twinfield and the website. I created some of the Goodman Jones website content.
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