Rick Telberg has an interesting poll about the difference in perception about who rules the roost:
CPAs are apparently under the impression that company owners are the Dudes of Decision. In our study, “What Clients Really Want,” that’s what 80 percent of responding public accountants said.
Only seven percent thought the CPA in business or industry — a CFO, controller or internal auditor — makes the decision. Just five percent said it’s the CEO, and only two percent thought the board of directors decides…
But when we asked corporate accountants who makes the decision, we got a whole ‘nother point of view.
CFOs seem to think that they, the CFOs themselves, make the decision. At least 56 percent of them think so. Only 26 percent said it’s the owner. An equal percent attributed decisions to the board of directors.
What do you think because this affects the way in which you go to market for those businesses that have separate executive roles? Here’s a poll for you:
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