Comments on: Re-branding http://www.accmanpro.com/2006/08/13/re-branding/ Thu, 09 Feb 2012 10:01:51 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Dennis Howlett http://www.accmanpro.com/2006/08/13/re-branding/comment-page-1/#comment-1623 Dennis Howlett Mon, 14 Aug 2006 16:48:23 +0000 http://www.accmanpro.com/2006/08/13/re-branding/#comment-1623 Ok - I give up - the jury's spoken. I'll see if Hugh's up for a couple of tweaks as suggested by Jeremy and then if it looks OK, maybe logo the site. Just as well I didn't go with 'Den's Unhinged Mind' - but then plenty of people know that's myu subtext anyway :P) Ok – I give up – the jury’s spoken. I’ll see if Hugh’s up for a couple of tweaks as suggested by Jeremy and then if it looks OK, maybe logo the site.

Just as well I didn’t go with ‘Den’s Unhinged Mind’ – but then plenty of people know that’s myu subtext anyway :P )

]]> By: Jeremy Ballenger http://www.accmanpro.com/2006/08/13/re-branding/comment-page-1/#comment-1622 Jeremy Ballenger Mon, 14 Aug 2006 16:27:55 +0000 http://www.accmanpro.com/2006/08/13/re-branding/#comment-1622 I can see a gapingvoid cartoon of the 'Accman' in sunglasses, with the emphasis on 'Pro'... Stick with what is obviously working Den - if you can't get a graphic or brand image to match, don't fix what isn't broke. Just look at the comments thread above... I can see a gapingvoid cartoon of the ‘Accman’ in sunglasses, with the emphasis on ‘Pro’…

Stick with what is obviously working Den – if you can’t get a graphic or brand image to match, don’t fix what isn’t broke.

Just look at the comments thread above…

]]> By: Geoff http://www.accmanpro.com/2006/08/13/re-branding/comment-page-1/#comment-1621 Geoff Mon, 14 Aug 2006 11:19:30 +0000 http://www.accmanpro.com/2006/08/13/re-branding/#comment-1621 Stick with what you have - I like the idea of it been used as a strap line. Stick with what you have – I like the idea of it been used as a strap line.

]]> By: Ken Frost http://www.accmanpro.com/2006/08/13/re-branding/comment-page-1/#comment-1620 Ken Frost Mon, 14 Aug 2006 09:41:15 +0000 http://www.accmanpro.com/2006/08/13/re-branding/#comment-1620 Dennis It will make you look like a crank, dipslaying mid life angst, if you use it. It bears no relation to the content of the site as far as I can see Ken Dennis

It will make you look like a crank, dipslaying mid life angst, if you use it.

It bears no relation to the content of the site as far as I can see

Ken

]]> By: Manoj Ranaweera http://www.accmanpro.com/2006/08/13/re-branding/comment-page-1/#comment-1619 Manoj Ranaweera Mon, 14 Aug 2006 09:03:36 +0000 http://www.accmanpro.com/2006/08/13/re-branding/#comment-1619 Perhaps we can approach this from another angle. With a MBA/management consultancy hat: 1. How do you see your blog in 3 to 5 years time? 2. Do you see guest bloggers posting articles? 3. Do you see creation of other services around AccMan Pro brand, or will the brand be simply limited to this blog? 4. Is there potential to earn revenues other than from sponsorship and google ads? Flogging merchandise come to mind 5. Is your readership confused with the intention of the blog? I am not an accountant, but your strap line suggests this blog is for accountants etc etc Regards Manoj Perhaps we can approach this from another angle. With a MBA/management consultancy hat:

1. How do you see your blog in 3 to 5 years time?
2. Do you see guest bloggers posting articles?
3. Do you see creation of other services around AccMan Pro brand, or will the brand be simply limited to this blog?
4. Is there potential to earn revenues other than from sponsorship and google ads? Flogging merchandise come to mind
5. Is your readership confused with the intention of the blog? I am not an accountant, but your strap line suggests this blog is for accountants

etc etc

Regards
Manoj

]]> By: David Terrar http://www.accmanpro.com/2006/08/13/re-branding/comment-page-1/#comment-1618 David Terrar Mon, 14 Aug 2006 08:52:17 +0000 http://www.accmanpro.com/2006/08/13/re-branding/#comment-1618 I agree with the many people that suggest changing AccMan Pro would lose the existing brand recognition you've built up. I'd incorporate Hugh's cartoon and the joke of "unbalanced view" (which I like a lot, and should appeal to many accountants) in to a new strap line for the site. I agree with the many people that suggest changing AccMan Pro would lose the existing brand recognition you’ve built up. I’d incorporate Hugh’s cartoon and the joke of “unbalanced view” (which I like a lot, and should appeal to many accountants) in to a new strap line for the site.

]]> By: Graham Salmon http://www.accmanpro.com/2006/08/13/re-branding/comment-page-1/#comment-1617 Graham Salmon Mon, 14 Aug 2006 07:47:00 +0000 http://www.accmanpro.com/2006/08/13/re-branding/#comment-1617 Nope. All your views are balanced.Stick with what you've got. Nope. All your views are balanced.Stick with what you’ve got.

]]> By: Manoj Ranaweera http://www.accmanpro.com/2006/08/13/re-branding/comment-page-1/#comment-1616 Manoj Ranaweera Mon, 14 Aug 2006 05:28:57 +0000 http://www.accmanpro.com/2006/08/13/re-branding/#comment-1616 I think the answer is simple. Ask your audience how they introduce your blog to others! I always introduce your blog as Dennis Howlett's blog. The reason is Dennis Howlett brand is bigger than Accman Pro, and it is easier to introduce a person by his name than using a name that does not mean much to a first timer. Who is your audience? Do you have enough data to segment and analyse? Perhaps ask audience to fill a questionnaire. Use surveymonkey.com (it has a free version) Best regards Manoj I think the answer is simple. Ask your audience how they introduce your blog to others!

I always introduce your blog as Dennis Howlett’s blog. The reason is Dennis Howlett brand is bigger than Accman Pro, and it is easier to introduce a person by his name than using a name that does not mean much to a first timer.

Who is your audience? Do you have enough data to segment and analyse? Perhaps ask audience to fill a questionnaire. Use surveymonkey.com (it has a free version)

Best regards
Manoj

]]> By: Kevin http://www.accmanpro.com/2006/08/13/re-branding/comment-page-1/#comment-1615 Kevin Sun, 13 Aug 2006 23:18:45 +0000 http://www.accmanpro.com/2006/08/13/re-branding/#comment-1615 If you read Scoble's "Naked Conversations", I think he would argue to re-think your question. If you asked yourself, or better yet your readers, how did you find me, what did you type into google to find my blog (if that's indeed how it was found), I think you'd arrive at an answer. Now perhaps the answer would be the 'tag' or sub-line below the actual title, I'm not sure. But I would think you'd want accounting, professional, and a couple other words that people would type into a seach engine. Just my two cents, and I found you through Gaping Void, so what do I know. If you read Scoble’s “Naked Conversations”, I think he would argue to re-think your question. If you asked yourself, or better yet your readers, how did you find me, what did you type into google to find my blog (if that’s indeed how it was found), I think you’d arrive at an answer.

Now perhaps the answer would be the ‘tag’ or sub-line below the actual title, I’m not sure. But I would think you’d want accounting, professional, and a couple other words that people would type into a seach engine.

Just my two cents, and I found you through Gaping Void, so what do I know.

]]> By: Liam Morrison http://www.accmanpro.com/2006/08/13/re-branding/comment-page-1/#comment-1614 Liam Morrison Sun, 13 Aug 2006 22:20:07 +0000 http://www.accmanpro.com/2006/08/13/re-branding/#comment-1614 er...I've actually grown fond of Acc ManPro..but then I'm not an accountant! er…I’ve actually grown fond of Acc ManPro..but then I’m not an accountant!

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