Ismael tells me I’m the no.2 registrant for Office 2.0. Hint: I like to plan well in advance – don’t all us number crunchers?
But then he raised an interesting question. In the registration form you need to give a business name. Ismael asked if there’s a web site for my sometime business name ACR Strategies. There isn’t
Back in the day I would have put my practice name or, more recently the name of the research company I worked with. In the last few years I’ve traded off my own name. But more sites were insisting on a corporate identity. Being a person of limited imagination – (hey, I crunch numbers, what do you want, blood?), I couldn’t think of anything in particular until one day it struck me: consultants, day rates, pontificating, presumed expertise…
So I came up with ACR Strategies – A Complete Ripoff. So that’s what I trade off as when required to do so. Just so’s you know.
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