Mashups to them means exploring every nook and cranny of the Doblin innovation framework In our world, I’ve been experimenting with a range of technologies, asking vendors how they might usefully be ‘joined-up’ – mash-up in current parlance…. Alpha Technology…CIOs now realize they have to take more risk to deliver innovation and are willing to give younger vendors and technologies more of a chance – but only to vendors of practical, usable technology.



