Phil Wainewright is liveblogging the SaaScon conference from San Francisco. He is endeavouring to size the total SaaS market which he currently puts at $7 billion. Not huge but not to be sneezed at. He says of financial apps:
Financials and business admin: The leader here is NetSuite, but don’t discount secondary players such as Intacct or regional players such as UK-based WinWeb or Netherlands-based Twinfield. Don’t forget, either, that Intuit has a hosted version of QuickBooks. This is another half-billion or more sector.
I won’t argue with his numbers because I don’t have enough visibility into all the players though my sense is that he over-estimates right now.
Some will argue this is a fleabite, an observation with which I wouldn’t disagree when you take the whole SMB market into account. And doesn’t even register a flicker on the radar if you think further up the value chain.
However, Phil’s remarks don’t address growth or untapped markets. I wish I could say more because there are things going on that I know will raise a number of eyebrows. More in a few weeks.
Technorati Tags: Intacct, netsuite, QuickBooks Onnline Edition, SaaS, Twinfield, Winweb
