Totally off my usual topic area but this is so funny I thought it might bring a smile to a few people.
Some may have heard of Second Life, a virtual community that apparently includes furry penises. Latest addition is a blog colleague Neville Hobson (PR type but a nice one) who’s setting up some sort of marketing shop in Second Life. OK – so it’s a stunt right? Apparently not.
“What we are is whatever you want or need us to be.†– Ok – brain surgeons this week, bridge designers next and i’ll have fries to go with that my burger order.
And then:
“Our client is not the consumer: our client is the truth.â€Wow – I believe, I believe, I believe you’s trying to kid me.
As David [Tebbutt] says: pass whatever dope you’re smoking over here.
Sorry Neville – absolutely don’t get it. But then marketing’s never been something I’d pretend to understand so well.
Nick Carr thinks it’s a joke.
In fairness, Neville is a ‘glass half full person’ whereas I’m an unashamed ‘glass half empty and last orders is about to be called’ kinda guy. He’s also a decent chap. But on this one, I’m totally confused. Unless marketing has just entered a phase with which I am unfamiliar. I don’t get Second Life either other than as a terrific waste of time.
Note to self: In any period of technical innovation, there’s always someone who’s a bit more barking than me.
Technorati Tags: humor, PR, second life
