Last night Goodman Jones picked up an award at the annual AccountancyAge Awards event for Best Use of Internet: Practice. They beat off four other finalists including PwC. I’m delighted for the firm and especially Philip Woodgate who championed the site’s development. I’m also pleased for David Terrar whose team engineered the site using open source components. This helped keep costs to a fraction of the charges professional firms usually expect to pay.
It was a pleasure to meet with Larry Phillips and Raymond Morris, GJs senior partners who are genuine forward thinkers. Larry explained that developing the website was a significant undertaking requiring collaboration among all the partners. That was evident from the way the partners took care to ensure the site reflects what Goodman Jones stands for rather than adopting bland platitudes, marketing speak and cookie-cutter content.
Earlier in the day, I’d visited GJs offices in Fitzroy Square, Bloomsbury, London to record conversations with some of their people. I’ll be producing these as podcasts in the coming days. The ‘victims’ were partner Peter Rogol, seasoned audit manager Amit Sharma and freshly qualified senior Gill Weekes. Each of these conversations runs for 10-15 minutes.
Each person brought a different perspective of life as a practitioner. I learned that Peter is a qualified mediator who assists warring parties in reaching compromise. While his work is usually reserved for legal disputes, he has mediated between client employers and staff. Peter and I discussed the compliance climate, its impact on clients and how he sees the future of accountants as advisors. Amit discussed the way IFRS compares with UK GAAP and Gill talked about the benefits of training in a relatively small firm as compared to the Big Four.
Disclosure: I was a guest of site sponsors Winweb and I provided content development services to David for the Goodman Jones site.
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