November 27, 2006
Cloud Computing/SaaS
Lee Feldman, the company’s Chief Creative Officer said: We are entering an age where the customers have huge choice and the ability to rapidly compare not only the cost of goods through price comparison sites but increasingly their experiences through online communities and social media sites…. Anywhere in the buying/delivery/return process that you serve your customer better than your competition can set you apart and provides you with the ultimate marketing tool – satisfied customers If you think that’s marketing hype then check out their clients…. Design integration into the design so you can extend the website to include customer interactions, service delivery, benchmarking, practice management and practice development…. That’s different to today’s prevalent thinking where the client comes to you so you can impart some great pearl of wisdom.
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November 27, 2006
Tax and Ethics
Research by Unisys says: The drivers of corporate trust are atypical from the more traditional, measurable factors that influence Wall Street and commercial success. Despite an increased sensitivity to corporate ethics and compliance among corporations today, customer satisfaction, leadership, prudent fiscal management, and customer respect are ranked much higher by business leaders surveyed as the most influential builders and stewards of trust…. Everyone competes on features, but very few people are working on heart and soul. Those that believe in a higher purpose are actually kicking some ass (by helping their users kick ass, as Kathy would say) OK – so she’s referencing technology startups…. While holding the corporate mirror to our face may be attractive: I wish the laird, the gift he gi’ us To see oorsel’s as ithers see us From Robert Burns – I don’t know the poem from which it comes but my Glaswegian mother quoted it to me regularly.
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