Peter Kim, an analyst at Forrester gives a very upbeat account of a day in the life of Loic LeMeur at Forrster’s EMEA consumer Forum.
For those not familiar, Forrester has a solid reputation as an industry analyst company that has attempted to get to grips with this medium. Loic is a really pleasant man who gave me a lot of encouragement at a time when his company was trying to break through into the business market. In return, I gave him his first sharp lesson in blog journalism. From Peter’s account:
But being successful means having to “unlearn marketing.”
Traditional: imagine a product; market survey; test market; production; heavy marketing; success or failure
New: share; create a community; understand what the users want, get feedback; launch ‘beta’; launch the product
The change between the traditional and the new is hard. But then all change is difficult. It took me a full 6 months before I had much understanding of what I was doing. That’s one thing you can’t avoid. But at least today there’s the accumulated benefit of those who went before. The best stuff out there is freely available. The experience you have to earn.
Technorati Tags: blog influence, blog pr, Forrester
