Click here to download the coupon
If you haven’t organised the ritual annual Christmas office booze up or want to get some decent stuff for the partners’ piss up then get 40% discount at Threshers on all vino and champers.
This is not an offer that’s been advertised anywhere. Except in the blogosphere. So pass it on.
According to Hugh – who originally punted this proposition, it’s going super nova at Threshers. Apparently:
I have seen the web stats, and they are off the scale. I also heard an unconfirmed rumor that the Thresher’s website crashed briefly two days ago, from everyone visiting their Store Finder.
The mainstream booze press is all over it.
There’s no catch. Well there is. Hugh’s used this as a neat way to punt Stormhoek. He’s been really smart. For zero outlay in advertising, Threshers are being mowed out.
As an aside, I twisted Hugh’s arm to get the Stormhoek boys to support the Irregulars dinner at Office 2.0. At the time only a few had vaguely heard about the mad-American-recovering-ad-man-living-in-Cumbria. Yesterday, Jeff Nolan, one of the Irregulars, met Hugh. In Ireland. They shared a platform with some other heavy hitters. Along with another person I’ve connected to. Tom Raftery. Tom is the avowed Mac fanboy who’s recently been advising Microsoft.
I didn’t know any of these people a year ago.
Some might call that weirdness. I call it blog-powered serendipity. The thing I’ve noted is that all these interconnections are weaving in and out but in an ordered way so no-one gets snarled up. It’s indirect. Just like Hugh’s Stormhoek campaign.
And there you were thinking that real world personal recommendation is what matters? Of course it does. But in this process, you get to hook up with interesting people who help you do what you do best only better. That’s the basis of a business plan.
Oh – I didn’t say. The discount applies to Stormhoek as well. What’s it like? Pretty good. Tasted like it would go well with most foods. That’s both the red and the white. As it says on the bottle: ‘Freshness matters.’
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