Cisco is clueless

by admin on December 2, 2006

My brother is head of ICT at a British school. I’ve been bugging him about this technology as a learning tool for months. He gets it. This is what he had to say to me over Skype about a recent Cisco presentation:

I went to CISCO systems gig the other day – oh boy… dull, dull, dull, dull, dull. Inappropriate PowerPoints, speaker reading scripts, hard sell on useless learning platforms and hey, whadyaknow – they don’t quite know how to assess the compulsory tests that are being introduced next year

When you’ve stopped laughing at this incredible amount of cluelessness, think about the waste of time, effort and money that’s been incurred here.

  • What would have been wrong in organising a webcast that could be downloaded for later use if needs be?
  • How about finding out what these people already know and what they want to know before pitching them?
  • Do you honestly think you can bullshit professionals when you don’t know the basics yourself? C’mon – get vertical here. Learn the lingo. Understand the issues. Read their blogs.

Education in the UK is already at a decent standard compared to Silicon Valley. Think what more could be achieved if professionals were to offer their services, be part of the community, interact with schools on local interest. The list goes on.

This is how my brother reports on the Q&A:

Even more depressing was question to the gal who heads up ICT:

Q: ‘Tell me when are exams gonna be made relevant? In the front of the specifications it urges all teachers to keep abreast of the technology. Why should we? Exam papers that will be sat in 2006 were specified in 2003… there will be no questions about blogs, pod casting or emerging technologies. When is the syllabus going to be made relevent to their experience?’

A: ‘That’s a good point… any more questions?’



Clueful answer:


The technologies we’re talking about are the tools by which children learn now and into the future. They allow those same children to access a global store of free knowledge and information they can share and through which they can enhance their learning. They take time, effort and expense out of the learning process while at the same time teaching our children how to interact with others Though this may be in a virtual, almost artificial way, we are finding that those virtual relationships turn into real, person to person relationships that start from a point of mutual understanding and respect. As an aside, we believe they help reduce the time our children spend receiving the bulk of their world view education from televised soap operas. We think those are very positive things that enrich the learning experience.

UPDATE:

They should hire James Governor to do the delarative living thing and to smack ;em over the head with his particular brand of clue-stuff

They should hire Tom Raftery to bring ‘em up to speed on podcasting – hint – Tom’s that good that even though he’s Mac fanboy, Microsoft hire him to help them understand the world.

Go over to ScobleShow – this is how NOT to do it. If you don’t agree then fine. Sorry Robert, I find it dull. For those that don’t know, Robert is one of the very best bloggers on the planet.

They should hire my brother because he know ICT education – period. And he’s prepared to speak out. Watch for more on this.

If any of this involves ICT spend on a regional basis then they should hire Vinnie to negotiate the deal as it’s bound to involve IBM or some such.

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  • http://biztwozero.com David Terrar

    The Cisco cluelessness is really quite depressing.

    Two suggestions for your brother (if he hasn’t already seen them):

    Moodle is a free, open source course management system out of Australia which combines blog, wiki, forum, and all manner of things. We’re considering using it for an education business we have just started.

    Wikispaces is a really nice and simple (cheap) hosted wiki environment (out silicone valley) which offers the service free to schools and teachers. We’re using it on the local parish council for collaboration and knowledge management and it’s working really well. Lot’s of good US school examples listed on their site.

  • The Brother

    The real problem is perception from all angles – business and education. What business wants is employees who can manipulate generic software. Education wants them to be able to problem solve and think – in fact ICT should really be renamed ‘thinking’. What I want is for them to have relevent experience = fun. Can’t do it in the target driven, content rich environment that is education today. It takes a real expanding of minds to get to where I want to be and I have yet to find a bunch of colleagues across the curriculum willing to share that vision… sad really. All you hear these days is assesment, target, % A-C,l evel performance – jargon, jargon, jargon. Hey, what happened to ‘lets pod cast this module… or I wanna present this as a video’. Anecdote – I suggested to our Spanish teacher that pupils could submit mp3s for the home study.. poor gal freaked because she didn’t know how to assess the work, download the samples or was even confident that it was a valid way of delivering content. So I said, let them text you. Oh well… haven’t seen her since!

  • http://bigbrook.blogspot.com Sheamus

    Dennis, important post on an important issue and… this issues is applicable around the world.

    Students, teachers and educational institutions across the range of education (e.g., elementary, high school, university, and technical training) need appropriate tools for learning, including distance learning.

    Many universities use WEBCT for distance learning and as a platform WEBCT is just barely adequate and not always the most user friendly.

    I wonder if you and your brother might recommend your top 3 picks for excellent technology platforms, especially for distance learning needs.

  • http://tomrafteryit.net/ Tom Raftery

    Dennis and The Brother (!),

    consider yourselves lucky. ICT isn’t even a subject on the curriculum in Ireland!

    Schools are woefully under-equipped with many having a couple of Windows 98 PCs or worse.

    Educators are not trained in ICT and are terrified of going near the PCs in case the kids realise how much more than the teachers they know.

    The government is not investing in computers for schools. Incredibly Tesco has contributed more to Irish schools in the last 5 years than the Irish government!

    And Dennis, to be fair to Robert Scoble, he was the one who recommended to Microsoft that they hire me for Web 2.0 consultancy.

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