I like reading Neville Hobson’s blog. He’s at the cutting edge of PR, including having a business in the virtual land of Second Life. I need to know about PR because it can be useful to accounting professionals. In the right hands that is. Today he wrote a story about IKEA:
Ikea […] is to launch its own range of houses in Britain. The timber-framed homes – known as BoKloks – have been pioneered in Scandinavia by Ikea and the Swedish construction company Skanska. But now they are being brought to Britain as an answer to the country’s lack of affordable housing.
What a fantastic, innovative idea? As a business advisor, all your clients should be visiting their nearest IKEA if they’re kitting out office to at least look upmarket. But then I stopped and re-read the snippet.
Do you realise that if you swap the ‘Ks’ for the ‘Ls’ and use a tiny bit of imagination, you end up with a completely different word which aptly describes the way some people feel about IKEA furniture – bolloks. In fact at second pass, I thought that was what it said 
Catering for all tastes with a single word that has a myriad uses. Smart.
Technorati Tags: innovation, IKEA
