According to Stowe Boyd, JetBlue – a sort of US RyanAir – is toying with the idea of:
offering a fleece blanket and blowup pillow for about $5 as an alternative to its free pillows and blankets.
Why didn’t RyanAir think of that? All they’d need do is turn down the cabin temperature a few degrees and hey presto – instant blanket and tea market. It should go well with their latest ‘value-added’ wheeze, first on seating for all those who book over the Internet and who pay extra for the pleasure. You have to print out your ticket as well. (At least you did last month – these things change by the day.)
But some things don’t change. When Jude returned from the UK last month, she’d got one of these RyanAir priority seating things but wasn’t given the right coloured thingamy. The airside check-in people steadfastly refused to let her in the premium queue. Despite another passenger confirming Jude’s story. Being honest doesn’t pay unless you’ve got the right paperwork. The converse of which is…Sounds like a few EU countries I can bring to mind.
Sometimes innovation in selling comes at a cost.
Technorati Tags: innovation, selling services
