NetSuite a $1 billion pointer for SaaS in 2007

by admin on December 20, 2006

in Cloud Computing/SaaS

Earlier in the month, Phil Wainewright commented on rumours swirling around that NetSuite would go public. Now it seems such a move is in the wind with a $1 billion valuation. Or at least Mike Arrington says so. Mid-month, BusinessWeek had discussed the possible deal in some detail.

NetSuite is a company with top line revenue for 2006 of around $70 million. If $1 billion is achieved, that translates into a 14 times multiple. Given they are looking for $100 million as fresh capital then that seems like one heck of payout for the original investors. Even if they only achieve a similar multiple to Salesforce.com’s current market cap, then that’s still around $670 million.

I’ve no idea whether this will happen. There’s certainly no official confirmation or denial. And I won’t speculate. But of one thing I’m sure. If NetSuite does pull off a blockbuster IPO then it will catapult SaaS accounting and SFA into the spotlight in a major way. It simply won’t be possible for the smaller business supplier incumbents to ignore that amount of noise. It will validate the idea there are many businesses out there crying out for something different. Something fresh. Something that adds value. Many of the SaaS applications I’m seeing genuinely offer that promise.

I’ve been trying to get close to NetSuite for a while but without success. I want to know a lot more about their market strategy because as far as I am concerned, they just don’t show on the UK accounting market radar. Sure – they were at the AccountancyAge Awards gig. But other than that? I’m probably missing something fundamental here. But then maybe not.

Zoli talks about the data coming from Freshbooks – another SaaS accounting player. (Many would say not, I say yes.) I’ve previously discussed the disruptive value of Freshbooks’ provision of market intelligence. If NetSuite is planning on capitalising on its rapidly accumulating data store then an IPO would be a good point at which to announce.

It all adds spice to the 2007 pot methinks.

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