Arrogance personified – and its consequences

by admin on January 19, 2007

in General

Tom Raftery is Europe’s premier podcaster. His Gaellic lilt and easy style seduces an impressive audience. Imagine how mind numbingly stupid it was when his service provider, Blacknight Solutions, threw its toys out the pram when Tom called the company out on its service provision.

Tom has a large, international audience. Imagine what it does for reputation when a company fails to understand the value of common sense customer relations. How many times does it need repeating: Your next best customer is today’s sharpest critic?

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