Sage’s latest marketing wheeze can only be described as…pointless, misleading, tacky and wasteful. It is pointless because business people would be daft to think a software provider can provide financial advice, except when it’s in their interests to do so. Here’s an example on budgeting:
If you sign up for any service, it is not free because you are giving out information. That has an attention cost. That makes it misleading. Even if you don’t agree with that statement then what about this pearl of wisdom:
If you are running an established business you should always refer to previous budget history, as this will enable you to not only identify actual costs and revenues but also any trends in income and expenditure.
That’s factually incorrect.
Tacky – what business person is going to sign up for ‘advice’ in the expectation of ‘winning’ M&S vouchers? To whom is that meant to appeal? What’s wrong with giving away software instead?
It’s also a waste of Sage customer’s money because marketing spend has to be recovered from software sales and maintenance revenue.
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