If Levi Roots walked through the door, what would you say? More to the point, what on earth was he doing on Dragon’s Den? He’s already made it into Wikipedia. Great website. Great story. Great business idea. BTW – just note how some investors can get it so wrong. Not that our intrepid entrepreneur did much better 
Lewis gets this fellow’s message. Then there is the commenter at YouTube who said:
Yeah I work in a Sainsbury, everytime we get some stock it sells out usually the same day. Nice on cheese sandwhiches & chips, and only £1.50 a bottle
Who says reality TV is only for masochists?
Hat tip to Alex Bellinger.
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