Just get some idiot at the BBC to write up a press release from that really switched on HR company, Croner as a scare tactic. In regard to employee written blogs:
Gillian Dowling, technical consultant at Croner said…”If there is a negative impact on the organisation’s corporate image which is so serious that it breaches the implied term of mutual trust and confidence, the employee could be dismissed for gross misconduct,” said Ms Dowling.
Contrast with a conversation I had earlier today with the HR director of a 900 person strong professional services company. She became very excited excited when I explained what I’m doing with Skype, Twitter, blogs and wikis. That’s HR – you know – that admin stuff we all love to hate? Yet this person was totally absorbed at the potential value to her company. She can’t wait to fully automate her department so she can get onto interesting stuff like talent management which will, IMO, require a deep understanding of these media.
Then there is the BBC report about what Euan Semple calls revolting students at Keele University. The same story made it onto the early evening news. It was a hoot. Keele Uni’s student president was on video conference asking the reporter: “Are you on Facebook?” It’s worth checking the reaction of students (registration required) to this kind of reporting in the context of a university that is failing but where its students are genuinely concerned about their futures.
It’s worth repeating. These students are tomorrow’s employees. They are not going to put up with secretive, restrictive practices. They will demand accountability. Which by the way is where I think anyone concerned with CSR should be directing their attention.