Sometime I read things that make me laugh, other times they make me weep, still others make me think. Sometimes they do all three. Here is an example from Richard Sergeant who has the grand title of Client Relationship Manager for PracticeWEB which has been providing content rich, unique designed, secure websites for accountants to UK practices since 1999:
If you were to list all the services available from UK accountancy firms of a similar size side by side, there would be barely a 64-8 between them. So what makes one firm different from another?…Presentation, profile, branding and corporate identity.
Let me get this right – the only real difference between firms is their marketing? I disagree. What differentiates one firm from another are the people. The firms with whom I have the best relationships are those that have the best people in every sense. They are packed with people who are smart, funny, engaging, trustworthy, intellectually honest, sharp and challenging. And obsessed with client relationships. Not websites as Chris implies.
End of story.
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