Folk who know me also know I hold strong opinions in a loosely formed way. My question – if I think a company is talking nonsense…do I call them out as BS merchants or as bullshitters? Does it matter or do you get the point? It’s kinda important because while I want to remain independent, I also want to make sure readers are clear about my position on specific issues. That’s an issue that’s becoming increasingly important as this medium develops. Example – a very good friend and I had a ‘spirited’ debate this evening on a point of principle. We agreed to differ but…I still think he’s defending a crappy position. See what I mean?



