Charlie Wood, Moonwatcher:
This is absolutely brilliant! Right out of the gate, I know exactly what it is, what it does, and who it’s for (for whom it is? 
. I can’t remember the last time I saw something so clearly defined from a startup. Nicely done.
This is the kind of app that I most respect in that it takes something that’s a visceral pain for a specific group of people and aims to solve it simply.
Richard Murphy, Tax Research:
As a consultant it offers a lot that I need at the moment. It’s intuitive. it’s about more than accounting, and as much about business management
Simon Hurst, AccountingWEB:
The crucial aspect of Free Agent is that, for the first time in 600 years, a solution exists that will enable someone to cope with all aspects of their small business finances without needing the knowledge and experience that accountants spend years learning and acquiring.
David Tebbutt, SmallBizPod:
The service immediately struck a chord with me because I am a free agent. I write, teach and publish software online. The service (no IT department needed, no need to worry about installing updates or taking backups) offers sole traders and small limited companies a simple and attractive way of keeping on top of projects, their time and billing, their expenses and their tax obligations.
Susan Scrupski, IT Insider:
I was originally delighted by the pleasing user interface and easy to navigate design of the application and site. But what really impressed me is the depth of the product resources. Having been an independent consultant many more years than I have been an employee, this product is a consultant’s dream!
Ric Hayman, Aqualung:
While I’m not an accountant, I have spent a lot of time on financial stuff, and implemented a number of ERP-style accounting packages, so I was immediately struck by FAC’s simplicity. For someone used to something more complex, it can appear kindergarten-simple … but that means it almost certainly hits its target
Customers always speak louder than vendors.
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