The Facebook thing

by admin on June 26, 2007

in Innovation

Facebook is getting a heck of a lot of attention by enterprisey types. As it should.

I wrote a piece for ZDNet that cobbled a bunch of opinions from my colleagues elsewhere. If you don’t want to read the piece then I’ll say here that I think Facebook holds the promise of fundamentally changing the way business is organised and operates – a theme that resonates with with this blog and a reason why I’m such a fan.

An hour after I’d finished the piece I saw this from Erik Keller on the Sandhill blogs. In a remarkable piece of candour from an industry analyst, Erik says in his prelude to a wider Facebook discussion:

What has become increasingly apparent to me is how clueless I have become about the rapidly changing computing platforms of the day.

I suggested that in his discussion, Erik may have missed the emotional appeal of Facebook but it seems in comments, we are in wild agreement. Given our different positions on other topics, that’s something of a shock.

PS - and just to add a little spice, my son-in-law had a little fun at my expense. Check this photo.

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You're right Richard and yes there are ways to do this. I prefer the open nature of FB because it allows me to co-mingle my lives. Not for everyone admittedly and this is an emergent trend so I think it's very much a case of watch this space.

I can see huge opportunities for business, too. But I wish there was a way of having separate "friends" groups - perhaps tagging them with "friends", "family" and "business" and even other categories, then having tailored profiles, walls and interests for each group. (There probably is a way to manage this, if only I looked harder!) Of course, some people could be in more than one category.

Of course, it's possible to set up groups for business activities. Check out what Marc Brenner is doing with the Research Magazine group, for example: http://www.facebook.com/group.php?gid=2540650302

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