BT has done a white labeling deal with EchoSign. On the face of things, it’s a good idea. It gives EchoSign a new route to market for a great service I really like. But…I believe BT has dropped an almighty pricing clanger.
Who will pay Â£19.95 per user per month (+ VAT @ 17.5%) when you can buy the basic service for as little as $12.95/month? The BT version has some bells and whistles reserved for EchoSign’s enterprise edition but is the price differential worth the extra for an SMB? I don’t think so.
Jeff Nolan thinks it’s a sweet deal and in many ways he is right. But without competitive pricing, it’s a dead duck IMO.