Robert Scoble has this fascinating vidcast with Mike Moran of IBM. Mike talks about the ‘new’ marketing and how this is fundamentally different from the ‘old.’ But check his background – accounting major, then became a self taught software engineer and is now into marketing.
For any professionals out there that really care about clients, this is a must watch piece because it has the power to change your thinking about how you spend your marketing budget and how that can be infinitely more effective than a lot of the crap out there.
UPDATE: Howard Greenstein is more succinct but says much the same thing. Howard is a very smart person.
