A BBC TV report noted that pressure on HSBC by Facebook groups has forced a change in terms. There are a number of Facebook groups critical of HSBC charging practices, especially those relating to students. On one group entitled: HSBC are f*****g over their graduate customers, members make the following charge:
For all the other people graduating this year who have run up an overdraft with HSBC thinking it would be interest free for 3 years post-graduation….and are now going to be charged 9.9% without being informed by HSBC
According to the BBC, HSBC caved on after more than 5,000 people wrote negative comments.
Facebook is a walled garden. According to some, it is AOL revista. Others think it has little or no business relevance.
I’ve said it before but it is worth repeating. Facebook may not be the platform that business uses as a way of developing online communities but it is a metaphor for what might happen in the next stage of web 2.0 evolution.
