Experimenting with Twitter

by admin on November 2, 2007

in Featured,General,Innovation

Twitter 1193980405603

Last night (GMT/CET time) saw one of the most important technology announcements of the year. OK – so many of you don’t care about Google, Facebook, MySpace. That’s not the point. What matters is how the information flowing out of the incredibly chaotic press conference was handled.

Mike Krigsman has an interesting take. Referring to Robert Scoble’s attendance at the event, Mike says:

Robert then did something startling: he offered to relay questions from his 7,000-member Twitter network to Google executives:

What do you want to know? I’ll ask.

Scobleizer (Scobleizer) via Snitter at 15:50

He repeated the offer a few more times:

Anymore questions? This really is incredible to have Google execs, the press, and developers (both internal and external) here to ask.

Scobleizer (Scobleizer) via Snitter at 16:34

Upon Robert’s invitation, the press conference instantly became interactive. Suddenly, questions and answers flowed between the on-site executives and the Twitter audience, with Robert serving as intermediary.

While all this took place, a rapid-fire stream of analysis, facilitated by Robert’s information, arose among people in various locations and companies around the world.

Here are Robert’s answers. Bear in mind this event was happening in Silicon Valley. I was in the thick of it. Virtually. My take:

It was an interesting experiment in using a bunch of technologies in real time. Juggling feed readers (NetNewsWire beat Google Reader for speed hands down), Twitter, Skype and email all in real time was an exercise in agility that caused a few of my Twitter colleagues a mild amount of angst. Andy? I’m sorry for being such a chatterbox. For anyone interested, I recorded a quick and dirty Kyte.tv take on Scoble’s channel. It was the least I could do after peppering him for several hours. ;)

What’s going on here? Well, I think that Mike is right when he concludes that what we did last evening represents the first steps in changing the way important events are disseminated. Do you remember the London bombings where people were sending in photos from cell phones? Technology has come some distance since then.

Can you imagine watching the Budget unfold while tuned into the real-time analysis but able to put questions via something like Twitter? Can you imagine using all the tools I’ve mentioned to develop collaborative real-time analysis?

Here’s yet another set of ideas, this time from Euan.

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Comments on this entry are closed.

Andy Piper November 2, 2007 at 10:47 am

Well firstly I'm not Roo :-)

To be honest, the Scoble thing yesterday almost entirely passed me by. I actually wasn't picking anyone out when I commented on the chattiness – if anything I was realising that 50% or more of my tweets yesterday were @replies.

As for the ability to actually get this level of interactivity, that's a very cool use of Twitter. It doesn't fit in to the models that people have been identifying, but one of the nice things about the simplicity of Twitter is that it suddenly turns out to lend itself to these new kinds of interaction.

James D Kirk November 2, 2007 at 10:53 am

Hey Dennis, I wasn't there, and while I wish I was, I wouldn't have been able to experience the other end of the equation to which you speak. Feel free to click through and read my short post on The Web 2.0 way to ask questions at a Google press conference!

Dennis Howlett November 5, 2007 at 12:05 pm

@Andy: My head was in such a mess…apologies…fixed.

Brandon November 6, 2007 at 10:09 pm

Speaking of experimenting, I think Twitter's potential as a project team tool is seriously overlooked. Our product lifecycle continues to shorten yet we compile old, batch-style progress updates, why not use Twitter for these types of updates and questions to the rest of the team as you mention them above. Here are a few more Twitter project management ideas: http://newlycorporate.com/2007/11/05/twitter-in-t…

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