Twitter's growing business use

by admin on November 7, 2007

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The other day I mentioned that Twitter has the potential to be a press agent’s worst nightmare. How do you control the random Twitterings of people at press conferences or other events? For me, it is opening up a whole new world of communication.

Brandon thinks the same and is using it as a way of working more effectively with his management team and avoiding some of email inbox clogging that others are experiencing. He concludes:

Twitter could enable teams, centralized or globally distributed, to quickly relay status, share information and build a concise, historical and reusable knowledgebase.

Quite right. Back in March (and long before I got the Twitter bug), Anne Zelenka came up with 8 ways Twitter is useful professionally. I see that Monster – you know the jobs folk – have a Twitter account and reckon it can enhance your career. I’ve said before but it’s worth repeating – Twitter is a great way to fast track problem resolution. Here’s an example:

There’s no native grouping method in Twitter that would allow me to subscribe for example to discussions on a specific topic. At least I don’t think so. This is valuable for the press conference or event scenario. There is a mobile application but that’s no good to me when I’m tethered to a desk. Jeff Nolan was asking about this. Goldie Katsu twittered an idea. In jest I Twittered a request asking if any developers out there have 5 minutes spare, maybe they could hack something together. Craig Cmehil took the bait and by the time most people read this, I expect he’ll have something working.

It’s hard to express just how good this kind of thing really is. Agility is an oft used (and generally meaningless) term but Twitter is putting the agile back into actions. I like that.

ENDNOTE: Anne recently became the newest minted Irregular. Sweet.

  • http://neilmcintyre.ca/ Neil McIntyre

    Sounds like a post I wrote back in May, Dennis, which was in response to one of yours. The ideas are continually being refined and better evangelized it seems.

  • http://www.vaspersthegrate.blogspot.com vaspers the grate ak

    Twitter is as good as the community of Friends and Followers you assemble. But, with many marketing bloggers, social media specialists, and geeky entrepreneurs on it, I find if valuable for beta invite sharing, web topics, ecommerce insights, music mp3 and music video marketing, personal link archiving, etc.

    A wiki might also be useful for your project update and team collaboration efforts.

    Here's one way I get quality Followers on Twitter. May I?
    http://twitter.com/vaspers

  • http://www.vaspersthegrate.blogspot.com vaspers the grate ak

    Aren't there people creating topic and category, even product- specific Twitter pages to track and accumulate news? Multiple, project-specific Twitter accounts could be a solution, eh?

  • http://www.accmanpro.com Dennis Howlett

    @steven: yes – there are folk working on that – I'm one of them!

  • http://www.servantofchaos.com Gavin Heaton

    I believe you are looking for this: http://twitter.com/blog/2007/09/tracking-twitter….

  • http://derek.abdinor.co.za Derek

    Thank goodness someone working on that.

    Our demands ;-) http://www.corporatewebsite.com/articles/corporat…

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