Predictions you should be worried about

by admin on December 27, 2007

in Asides,General

Steve Pipe from AVN makes the following predictions for 2008:

Indian accountants will start to steal the clients of UK practices

Clients will pay less than ever before for accounts

The profession will become increasingly polarised

Steve bases his predictions on better software, an increased emphasis on outsourcing and price pressure.

It’s not often I agree with predictions but Steve’s more scientific approach is mirrored in the anecdotal evidence I have sees accumulating over the last year, in moves by vendors like MYOB which is establishing an outsourcing function and the recognition among clients that value is the key driver for fees. As Steve says:

They also recognise that, from their position as the people paying the bill, annual accounts are as useful as an ashtray on a motorbike.

Colourful but true.

2008 will be a watershed year for professionals at a number of levels. Those most at risk are those who remain blind to the train wreck coming at them and which fail to adapt. Technology will play a key role but not in the way many think.

Of course the drive towards outsourcing will continue but it will be in the use of technology as a relationship builder that we’ll see the greatest interest start to develop. How do I know this? Because I am engaged on large projects designed to do just that. More later.

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@Mark - we're probably more agreed on this than you might think - you're providing more anecdotal evidence of trends but the crucial part of your comment: "The more commercial accountants..." outside the Big Four they are a tiny minority in my experience.

Check the number of websites that have undergone any serious revamp the last 2 years? Why did GJ win best use of Internet 2 years on the trot with almost no serious competition? When was the last time you met a firm that was truly attempting to differentiate? I'm pretty sure I know them all because there are not that many. That's why I generalize to the wider professional community.

I also think the predictions are accurate but the timescale is not. Maybe by 2010.

I'm seeing a gradual move towards more fixed price billing for compliance services provided by accountants but this trend has yet to reach what Malcolm Gladwell would call a 'tipping point'. Until this becomes commonplace (and it will) clients will not have a simple comparison to make with offshore providers.

The future is also not written in stone. The more commercial accountants will adapt the focus of their practices so that they provide more of what clients want at a price they are prepared to pay to a local accountant and business adviser in the UK.

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