Laugh if you will but Alexander Kjerulf has won a deal with HP to promote the concept of Business Runs Better on Happiness for small businesses. It’s part of a marketing campaign by HP but who cares? Here’s the deal:
The idea is that HP’s mobile products (laptops and mobile phones) allow us to work more flexibly – and flexibility, ie. having more choice over when and where to work, makes us happier at work.
The main elements of the campaign are:
* A campaign website with tips on how to make yourself and your workplace happy
* Appearances in UK media by yours truly
* A staff satisfaction survey
* A contest for small UK-based companiesI’m especially excited about the contest. UK-based companies with 100 employees or less can sign up and the grand prize is an office makeover by HP and a full-day happiness workshop with yours truly! Four other companies get the runner up prize: Full-day workshops with me.
I first came across Alexander in August 2006. At the time his site was doing ‘OK.’ Landing this sort of gig is a real feather in Alexander’s cap but which gives you an indication of the power of this medium – HP is taking a fresh and inventive way to get its message across that dovetails directly to concerns about the workplace. How smart is that? More important, will you recommend clients at least think about going in for the competition which has prizes that are worthwhile for the business?
Some might say why is Howlett talking about this? There is (or should be) a close relationship between HR/HCM and finance people. If you don’t see that, then my next piece will leave you all at sea.
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