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Social accounting – a joke or deadly serious?

by Dennis Howlett on January 14, 2008

Last night I asked the Twittersphere whether the term ’social accounting’ made any sense. A few folk came back with points of view:

Craig Cmehil: @dahowlett seems a bit of contrast as I consider that an area of heavy “trust and privacy”

Derek Abdinor: @dahowlett ’social accounting’? could be possible, if, IMLE, they all feed into the general ledger. mashups a la XBRL is quite social

Sofia: @dahowlett that is a new term – what does it mean?

All good points. As I see it, social accounting can be used to describe:

  • The way feedback is managed and handled using services like GetSatisfaction. I find it an incredibly useful resource though I’m not sure how well it will scale. Aaah – I can hear you saying – it’s really just a pretty forum. Maybe so but it is totally out in the open and has enough going for it that I want to use it. I just don’t feel the same way about forums.
  • Managing data to provide greater value that’s fed back to users. Derek’s example of XBRL is good though I don’t think we know enough about how the taxonomies will be assembled and used. We can create our own taxonomy but I’m not sure that’s very helpful at this stage.
  • How data collected by on-demand services is aggregated, packaged and re-purposed for alternative uses. Here, I’m thinking about how we might aggregate performance data across multiple dimensions to develop benchmarks. I know the profession would benefit from this approach. The question is how much data do we need in order to make it statistically viable. I don’t have an answer right now.

Overall I’m thinking that maybe the term could be applied to the way in which relationships between clients and professionals are developed, mature and benefit one another. Any other ideas out there?

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  • @Jon -- thanks: The second Tweet is interesting but I'd struggle to get acceptance except by 'edge' cases like thee and me, Worth exploring in an upcoming post methinks.
  • ... and a late couple of Twitters from me:

    @dahowlett right now (as I do my personal tax), social accounting would be the opposite to antisocial!

    @dahowlett Perhaps the ledger could/should be a reflection of one's interests and activities, in declarative living sense. Link to Dopplr?
  • @Stuart - that's a great idea.
  • I have suggested that the Small Practitioners Association looks at GetSatisfaction for a members' forum.

    Thanks for the kick to make me do it.
  • You are exactly right Ric. We've seen how this was an issue for FreshBooks and has remained relatively low key.

    We think there is way too much value to ignore in the long term but we will have to make sure we get it right both technically and in how it is communicated.

    One immediate quick win we think is in having overall performance data exactly because it allows our users to kick back at the tax authorities.
  • Dennis - reminds me of when Aust brought in GST (VAT) - the kicker was the regular Business Activity Statement (BAS) which captures a lot of information about your business, for the purpose of aggregation by the Tax Office. Endgame? - profiles of businesses for comparative purposes to determine which businesses are not fitting a profile, so that they can be queried/investigated by the taxman.

    Now; if you can avoid the 'Big Brother' aspect, this is the same sort of value you (?) could could offer once you get to a statistically significant number of clients/reports.

    Where XBRL could become useful is in allowing movement of a business's history from one service to another ...
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