I’ve talked about Seesmic before but it seems the developers are scratching their heads for a business case. Chris Brogan sees it through the eyes of a marketer. Talk about consumer focused and little process experience. Rule 1 – get someone in business who can think B2B like a consumer. So here’s a few ideas, mostly with an ‘urgent’ aspect:
- Car crash – upload video showing the extent of the damage, identifying the other driver, showing the location and any skid marks etc. Upload direct to insurance company for claims purposes. Shozu, the server that provides Seesmic with its location independent ability to upload video can attach geo-location data. That can be used to corroborate the incident and add an element of completeness.
- Service issue at airport – upload video showing troublesome maintenance part and requesting immediate assistance
- Proof of wrong delivery at customer site – wrong parts supplied, upload video showing the problem and request immediate courier to deliver parts required
- Proof of harassment in work environment for later evidence in tribunal or arbitration case.
Each of these has a distinct process element to them that could act as evidence for later audit purposes when reviewing transactions. Each could shorten time to resolution and therefore save money rather than the airy fairy marketing schtick so many talk about.
Let’s get creative – what about those countries where mobile is likely to dominate the landscape. Especially the emerging African nations. How about factory That’s how you get these technologies into business. Not marketing.
Now on with your thinking hats Seesmites -:)
As an aside, these scenarios provide a very good reason to engage with all sorts of process people and represent a golden opportunity for professionals to show a thought leading position.
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