Courtesy of my friend and Irregular colleague Jeff Nolan, i’ve found this incredibly useful tool called Cover-it-live. It allows you to include live blogging about any event you choose directly inside your website or blog.
Think about covering the Budget or other important events and then think about how this adds direct value to clients. Cover-it-live is interactive which means you can field questions directly from anyone on your website. As the ‘owner’ you can filter out dross, always useful when there is something contentious in play. It’s freebie right now so there is no cost penalty.
This is one that goes in the ‘awesome’ category and which I’ll be using in the future.
Coincidentally, it would be even better if (when?) this is integrated to Craig Cmehil’s already awesome eventtrack. That way you get a full record of all interactions around an event. From there, it is a small step to visualizing the results in something like the Many Eyes which Sam Lawrence talked about yesterday.
UPDATE: Chris Green says Cover-it-live collapsed under the weight of traffic about an Apple event. Unlikely for a Budget 
