Sam – the unrehearsed interview/conversation seems to work well for you! Great points, particularly the aspect about transparency into the community. Whether you start inside or outside, at some point, there should be some head-smacking going on… “Why is it we don’t have this over on the other side?” Those internal silos are a tough one though, for sure.

Agree that internal community owners don’t exist. Actually, that I don’t agree on that… companies that have such positions are probably companies that bought into and actually DID THE WORK to make Knowledge Management a reality, and are still reaping those benefits today.

Overall, though, yes, internal systems almost always fall behind with ownership and investment as compared to things that are directly tied to generating revenue, which as you say, makes the ROI on the outward-facing view that much easier to spot.

In our forthcoming Market IQ on Enterprise 2.0, we sliced the respondents by some behavioral and cultural questions to see if success with E2 had anything to do with what we’ve seen in the last 10 or so year from a KM inclined nature, and whadda ya know, it’s (in some ways, obviously not all), KM 2.0 time!

Cheers, Gents.

Dennis, here we had the Clift Hotel in all it’s splendor and we end up outside a bathroom strung out on coffee.

We were in the back of a noisy Starbucks and short of time. In fairness, it was an off the cuff thing and Sam didn’t know I’d recorded it until we were done.