Comments on: Marketing isn’t advertising, is it?

By: Bizzhy

Bizzhy — Tue, 18 Mar 2008 13:58:12 +0000

Advertising is a part of marketing. Marketing has several faces from requirement analysis to sales.

By: Ben Tamblyn

Ben Tamblyn — Tue, 18 Mar 2008 03:29:04 +0000

Classic old marketing – I almost expected to see reference to the 4 P’s…Good marketers now work out where their ROI is coming from and when – and typically have better intelligence to back this up. You’re right – more likely to consider is hardly a measure of success.

By: Ripe

Ripe — Mon, 17 Mar 2008 19:53:41 +0000

All the love that Hugh had for Stormhoek still did not prevent Orbital going down the tubes because of a greedy exec in Jason Korman. Pity that the balance is still tipped in favour of the blood sucking elite. Unfortunately Hugh is still hanging with Korman. Real tough.

By: Dennis Howlett

Dennis Howlett — Mon, 17 Mar 2008 17:18:58 +0000

As if on cue, a blog post comes saying advertisers are clueless when it comes to the internet

By: Dennis Howlett

Dennis Howlett — Mon, 17 Mar 2008 16:16:34 +0000

@M: Obsolete is perhaps too strong a term right now but you only have to look at the viewing figures to realise that people’s viewing patterns are changing. The younger generation in particular spends little time in front of the TV, preferring the ‘entertainment’ they can get on the Internet. No-one has figured a successful model for monetizing that content (yet) indicating that advertising in this medium would not be welcome. But again, we haven’t seen the sort of experimentation and failure necessary where innovation is concerned to ‘know’ what is likely to work.

By: Emily Coltman

Emily Coltman — Mon, 17 Mar 2008 16:03:34 +0000

Dennis, do you think TV advertising will become obsolete then?