Marketing innovation
April 9, 2008
This week I’ve been involved in SAP’s Marketing Community meeting. It is a three day virtual conference designed to introduce SAP marketers to new technologies and techniques. I’m part of the blogger contingent which includes some of the finest minds in technology marketing. I would say that but seriously, these folk are making me think hard about what it means to be part of and operate in the context of a large dynamic corporate community. Four of the seven bloggers are part of the Irregulars which also includes a clutch of ex-CEOs from tech companies.
Some critics say that enterprise software has become dull and uninteresting because it is a mature market. I thoroughly disagree with that assessment. Innovation comes in a variety of ways.
As of now, 2,079 people have registered and as the site points out: that has saved 12,308 hours of people’s time and 724,000 km in travel. That’s the equivalent of 72 tons of CO2. To me, that’s innovative as both a contribution towards saving energy and in the use of modern technologies. From what I see, the feedback is amazing.
As another example, I’ll point readers to Zoli’s take on PowerPoint usage. Jeff Nolan’s quote at the end is priceless.
My hope is that at some point, SAP will open up the content so that everyone can see it. In the meantime, I can say that I have shared experiences around the sponsored feeds widget that’s top right on this site, what types of case study material work, discussed the issue of market influence and the value of being part of SAP’s blogger programme.
In the two days the event has been running, collectively, we’ve generated 69 blog posts. One more day to go.
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Looks like an interesting assembly of people over the past three days,
but your post raised one minor hackle with me. I think when people talk
of technology marketing or indeed use any prefix, they are
subconsciously putting the priority on the prefix rather than the
marketing. Yes, each sector is different and has unique nuances, but I think
fewer mistakes would be made if people talked of the marketing of
technology as it puts the emphasis where it should be.
If you haven’t seen my ancient post Geek Marketing 101, it may shed
more light on why I think this way.
http://makemarketinghistory.bl.....02037.html
[Reply]
Excellent point John and one to which I should pay attention.
[Reply]