Damien Wild reports on the state of the accounting blogosphere. This is my interpretation:
- Mercer and Hole: uses blog techniques but doesn’t engage with the potential readership – more an information site than one that scratches where it itches
- Cumulo Accountancy and Taxation: dead. Made a brave attempt but didn’t understand how to reach its clients.
- RowePro – dead. Not updated since October, 2007
- PwC -regularly updated but I have no idea what they’re trying to say except to their internal audience.
- Jeremy Newman – a great blog designed to expose the competitive inequalities that exist between the Big 4 and the tier 2 players. I wish Jeremy would be more aggressive.
- Richard Murphy – needs no introduction. A person who ‘got it’ right off the bat and has leveraged his knowledge and skill to develop a valuable brand.Â
- Holden Associates – Jason Holden is a really smart guy but I wonder whether his emphasis on marketing is appropriate for the SMB market he serves. Where are the conversations?
- Michael Izza – Needs to be more active in the ion community. His occasional blog posts are little more than news letters.
- Small Practice Accountant – dead. Not updated since December, 2007
- John Tate – regularly updated but little discussion going on. John deserves more attention.
Missed:
- Philip Woodgate – partner in AccountancyAge winning firm Goodman Jones. Philip is a bit busy these days but does his best to keep up. Therein lies a problem methinks. Philip is one of my business partners and I understand the stresses he is under. I still think though he could do more.
- Stuart Jones – one of the best examples of a campaigning practitioner for the ‘little guy.’ Stuart has been a great help to other business partners If ever there was a 5 star award for community support, Stuart would be top of my list.
- Francine McKenna – scourge of the Big Four but always incisive. Francine should be on everyone’s reading list.
- Krupo – representative of the new generation of audit managers. His style and wit should be an inspiration to any graduate looking to ‘make his/her bones. Rarely on topic but who cares?
- Neil McIntyre – newly minted Canadian CA. What a ride that guy has had. It’s been a pleasure to follow his progress and still he keeps it up,
I have probably missed a few but these are the folks I have followed, debated and argued with over the last couple of years.
There is clearly room for entry and improvement. Perhaps this is a reflection of the profession as a whole. If it is any comfort at all, those who have embraced the blog metaphor and understood what it means for client service are doing very well indeed.
In the meantime I say thanks one and all for being there and encouraging me.
PS – Michelle Golden – the inspiration for Damien’s post. If you’re reading this then ask me about IT Counts. It’s rocking.
