May 29, 2008
General
Some statistics that emerged from Jive Software’s Business Social Software Jeopardy show which I have lifted from a piece I wrote for IT Counts (closed community so no link): 10% of marketing budgets should be allocated to ‘social’ projects. Marketing budgets usually run at 6.5% of total revenue so for a small business turning over [...]
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May 29, 2008
General
While preparing for an upcoming presentation, I stumbled across this post on Gapingvoid. I’m not sure much has changed in the intervening period except that a few, by which I mean a handful of passionate professionals, have started to engage with this stuff. Since I wrote the original words back in December 2006, I don’t [...]
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