I really hate all these XX 2.0 monikers. They’re meaningless but then the software industry has become enamoured of their use. Anyhoo. June 9th-12th I’ll be in Boston for Enterprise 2.0. I’m chairing a panel on ‘micro-blogging in the enterprise’ on June 12th. It’s the graveyard session but we’ll make the most of it and [...]
Written on May 29, 2008 | Posted in
General,
Innovation |
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I’m delighted to say that the Going Solo team will be re-assembling in Leeds on 12th September to reprise what has turned out to be the wildly successful Going Solo event. I’ll need to adjust my presentation somewhat for a more localized audience but hey ho. It will be the first time in more than [...]
Written on May 29, 2008 | Posted in
Asides,
General |
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Some statistics that emerged from Jive Software’s Business Social Software Jeopardy show which I have lifted from a piece I wrote for IT Counts (closed community so no link):
10% of marketing budgets should be allocated to ’social’ projects. Marketing budgets usually run at 6.5% of total revenue so for a small business turning over say [...]
Written on May 29, 2008 | Posted in
General,
Innovation |
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While preparing for an upcoming presentation, I stumbled across this post on Gapingvoid. I’m not sure much has changed in the intervening period except that a few, by which I mean a handful of passionate professionals, have started to engage with this stuff.
Since I wrote the original words back in December 2006, I don’t think [...]
Written on May 29, 2008 | Posted in
General,
Marketing |
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