Today’s AccountingWeb news alert included a link for The seven essentials of software selection. I thought it might be an independent piece but no. Instead, it’s a blatant pimp piece from AccessAccounting. OK – so it happens all the time. But I do wish that vendors would not treat prospective customers like chumps.
The PDF is pitched as a ‘guide’ which it isn’t. It blethers on about technology, kicking off with a pimp for MS SQL Server which no-one except vendors care about and rambles into a ‘feature/function’ listing. Where are the customer references? Nowhere.
Hint to vendors: don’t waste your time shilling technology as a benefit. Make your customers look great. Everything else follows in a world where accounting applications are a commodity.
Hint to John Beech, Access’s MD: talk to Philip Woodgate. He’s been implementing Access for a long time. Heck, you’ve talked about that in a press release. He understands customer benefit.
(One for the dopey department methinks.)
