Thomas Otter is nuts. He plans to ride the Alps in August with a bunch of his mates for a week. I do hope they have emergency services to hand. But…it’s in a very good cause. This is why you should care:
- Justgiving is a safe way to give towards worthy causes that handles all the asscociated tax issues on your (clients?) behalf.
- Letting clients know that you care about stuff beyond pure business is good business. It means you are demonstrably human. People want to deal with people – not machines.
- Justgiving is a great example of how the new technologies can reach beyond the obvious, consumer ’stuff’ to help others less fortunate than ourselves. That suggests to me that there is huge utility in this kind of ’stuff.’
In all seriousness: I hope Thomas achieves his goal. The pain he will be putting himself is as nothing compared to the pain of those he is supporting. He gets to choose. They don’t.
