If they're doing it why not you?

by admin on July 24, 2008

in General

I stumbled across this fascinating piece of research:

The University of Massachusetts Dartmouth Center for Marketing Research recently released a longitudinal study examining Inc. 500 social media usage. The key result is in early 2008 77% of the companies surveyed were using online social media.  This is is up from 57% in 2007.

The data was drawn from the US Inc. top 500 companies. I’ve little idea whether that would be replicated in the UK but unless you’re talking to clients you won’t know. What’s interesting to me is that while Forrester’s Jeremiah Owyang continues to be chief hand waver for all things social, the number of solid success examples  remains limited, except as defined in anarrow marketing terms. But then large organizations – those upon whoch he tends to focus – tend to be risk averse and will not necessarily invest in the people and tools. That’s a pity because it seems the real beneficiaries of the newer means of outreach are the smaller businesses. OK – so they don’t have Sarbanes-Oxley to think about but that’s a poor excuse.

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Yura July 24, 2008 at 9:49 am

I suspect those 500 companies don't use social media to a full extent, really. Social networking and message boards are miles away from getting noticed in the crowd (though probably good to start conversations), though 39% of blogging businesses is inspiring (what do they blog about, though?).

Perhaps that's why there aren't many success stories to boast, coupled with about 20% of those, who think it's "Somewhat unimportant".

Yura July 24, 2008 at 11:59 am

That being said, I've just come across a list of huge companies getting into social media: http://mashable.com/2008/07/23/corporate-social-m…

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