Ben Kepes contacted me asking for pointers to ask accounting panelists at the upcoming Office 2.0 gig in San Francisco. It’s an interesting selection of vendors (I’d be much happier seeing users or those implementing solutions but hey ho.) Anyhoo – here goes:
Aaron Forth (Mint.com) – when do you plan to make the crossover from consumer to business?
Marc Hedlund (Wesabe)- when will the cost of connectivity fall to a level that allows innovative developers to make easier connections to the banking and financial service communities?
Rene Lacerte (Bill.com) – how do you expect to remain independent in the face of upcoming solutions that provide a more complete solution?
Mike McDerment (FreshBooks) – what’s the percentage of paying customers given you are claiming more than 400,000 registered users?
And for all the panelists:
What is your go to market strategy and how has that changed in the last 12 months?
How do you plan to convince potential customers of your long term viability in the face of incumbents?
What keeps you up at night?
I have plenty of follow up but that should do for the moment.
