Questions for accounting vendors

by admin on August 21, 2008

in General,Innovation

Ben Kepes contacted me asking for pointers to ask accounting panelists at the upcoming Office 2.0 gig in San Francisco. It’s an interesting selection of vendors (I’d be much happier seeing users or those implementing solutions but hey ho.) Anyhoo – here goes:

Aaron Forth ( – when do you plan to make the crossover from consumer to business?

Marc Hedlund (Wesabe)- when will the cost of connectivity fall to a level that allows innovative developers to make easier connections to the banking and financial service communities?

Rene Lacerte ( – how do you expect to remain independent in the face of upcoming solutions that provide a more complete solution?

Mike McDerment (FreshBooks) – what’s the percentage of paying customers given you are claiming more than 400,000 registered users?

And for all the panelists:

What is your go to market strategy and how has that changed in the last 12 months?

How do you plan to convince potential customers of your long term viability in the face of incumbents?

What keeps you up at night?

I have plenty of follow up but that should do for the moment.

Comments on this entry are closed.

Ben Kepes August 21, 2008 at 8:18 am


Thanks heaps for your input – luckily my perspective is ery much user-focussed so I'll be keeping the panellists honest ;-)

Great thoughts and I look forward to getting some responses from the gang at o2con

Ian Sweeney August 21, 2008 at 8:56 pm

Dennis and Ben,

thanks for publicising this great panel. I cant wait to hear these four visionaries talk in San Fran.

As for questions, I would love to know from Rene, what does he feel differentiates from Freshbooks, Intuit's Billing Manager, Harvest, etc.

And from Mike, given their great success in the billing/invoice space for VSB, how are they resisting (or are they resisting?) the urge to grow Freshbooks into something closer to a mini accounting system?

For Aaron, how important has their UI been in their success and how do they engage their customers in discussion to get feedback?

Many thanks
Ian Sweeney

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