Comments on: Does this ad work for you?

By: David Brain

David Brain — Tue, 20 Jan 2009 17:14:28 +0000

Thanks for this Dennis and the comments are intersting too. Hugh does have a way of getting us all talking doesn't he.

By: Neil Bartlett

Neil Bartlett — Tue, 20 Jan 2009 15:08:17 +0000

Yes I did, so I suppose I need to correct myself. The ad works… I just don't like it.

In a sense there's no such thing as a bad ad. Even the irritating ads at least make you aware of the brand, and might even stick in your head better than the entertaining ones.

By: Dennis Howlett

Dennis Howlett — Tue, 20 Jan 2009 14:21:47 +0000

@neil – I will confess to a soft spot for Hugh. But even though you don't like it, you still tried to make some sense of it. Right?

By: Neil Bartlett

Neil Bartlett — Tue, 20 Jan 2009 14:11:04 +0000

Hmm it looks kind of like a Mind Map, but less structured and with distracting doodles.

Nope, doesn't really work for me.

By: Duane Jackson

Duane Jackson — Tue, 20 Jan 2009 12:45:48 +0000

“But the real genius is that the ad draws you in to study it.”
Exactly – that’s the beauty of it for me.

The first challenge with an ad is to get the reader to stop turning pages and pay attention to what you have to say. The above does it perfectly.