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> <channel><title>Comments on: MORE! adjusts market position</title> <atom:link href="http://www.accmanpro.com/2009/03/09/more-adjusts-market-position/feed/" rel="self" type="application/rss+xml" /><link>http://www.accmanpro.com/2009/03/09/more-adjusts-market-position/</link> <description>never knowingly under opinionated</description> <lastBuildDate>Tue, 16 Mar 2010 18:34:26 +0000</lastBuildDate> <generator>http://wordpress.org/?v=2.9.1</generator> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <item><title>By: Dennis Howlett</title><link>http://www.accmanpro.com/2009/03/09/more-adjusts-market-position/comment-page-1/#comment-355504</link> <dc:creator>Dennis Howlett</dc:creator> <pubDate>Mon, 30 Mar 2009 15:08:06 +0000</pubDate> <guid
isPermaLink="false">http://www.accmanpro.com/?p=4262#comment-355504</guid> <description>@bob - you won&#039;t find any disagreement here!</description> <content:encoded><![CDATA[<p>@bob &#8211; you won&#8217;t find any disagreement here!</p> ]]></content:encoded> </item> <item><title>By: Bob Harper</title><link>http://www.accmanpro.com/2009/03/09/more-adjusts-market-position/comment-page-1/#comment-355367</link> <dc:creator>Bob Harper</dc:creator> <pubDate>Mon, 30 Mar 2009 11:00:12 +0000</pubDate> <guid
isPermaLink="false">http://www.accmanpro.com/?p=4262#comment-355367</guid> <description>What we’ve found that just selling software to accountants doesn’t work as well as we would like.  Our model is simple, one firm in every area of the UK.  The firm gets 150+ users of the software and structures their business so they owner doesn’t work.Our most successful firm has been with us for nearly four years, is growing at £100k a year, has 90% of clients on MORE and will soon be earning £150k without working.What we’ve done to ensure there is more success like this is be selective by introducing a new engagement process and have develop a comprehensive marketing program to help firms with their business development.  This is working very well and means accountants can get the numbers and results they want.Too many firms (especially multi-partner) have too much baggage to make this our strategy work; it’s usually the “managers” that screw it up.  Start-up and young firms with energy are where we’re focussing.  But, Crunchers is so good that we’re putting our energy into that as well.  It’s likely we’ll only accept one accountant a month into MORE.  And, they must have a budget of £15,000 – not just for our fees but to get the practice moving.There will be swapping for firms that have underperformed.  Keep in mind that the software and strategy didn’t fail, the accountants did!  And, when there’s failure it’s best to hold your hands up and get on and do something else.</description> <content:encoded><![CDATA[<p>What we’ve found that just selling software to accountants doesn’t work as well as we would like.  Our model is simple, one firm in every area of the UK.  The firm gets 150+ users of the software and structures their business so they owner doesn’t work.</p><p>Our most successful firm has been with us for nearly four years, is growing at £100k a year, has 90% of clients on MORE and will soon be earning £150k without working.</p><p>What we’ve done to ensure there is more success like this is be selective by introducing a new engagement process and have develop a comprehensive marketing program to help firms with their business development.  This is working very well and means accountants can get the numbers and results they want.</p><p>Too many firms (especially multi-partner) have too much baggage to make this our strategy work; it’s usually the “managers” that screw it up.  Start-up and young firms with energy are where we’re focussing.  But, Crunchers is so good that we’re putting our energy into that as well.  It’s likely we’ll only accept one accountant a month into MORE.  And, they must have a budget of £15,000 – not just for our fees but to get the practice moving.</p><p>There will be swapping for firms that have underperformed.  Keep in mind that the software and strategy didn’t fail, the accountants did!  And, when there’s failure it’s best to hold your hands up and get on and do something else.</p> ]]></content:encoded> </item> <item><title>By: Dennis Howlett</title><link>http://www.accmanpro.com/2009/03/09/more-adjusts-market-position/comment-page-1/#comment-343573</link> <dc:creator>Dennis Howlett</dc:creator> <pubDate>Tue, 10 Mar 2009 20:24:55 +0000</pubDate> <guid
isPermaLink="false">http://www.accmanpro.com/?p=4262#comment-343573</guid> <description>@jason - yes, it&#039;s an interesting thought. I&#039;m sure it will mean a degree of swapping.</description> <content:encoded><![CDATA[<p>@jason &#8211; yes, it&#8217;s an interesting thought. I&#8217;m sure it will mean a degree of swapping.</p> ]]></content:encoded> </item> <item><title>By: Jason Holden</title><link>http://www.accmanpro.com/2009/03/09/more-adjusts-market-position/comment-page-1/#comment-343569</link> <dc:creator>Jason Holden</dc:creator> <pubDate>Tue, 10 Mar 2009 20:20:54 +0000</pubDate> <guid
isPermaLink="false">http://www.accmanpro.com/?p=4262#comment-343569</guid> <description>I noticed Bob changed his business model/approach a while ago, he has also been on accountingweb mentioning it for a little while, with mixed reactions ….The part of your post I find most worrying is ‘It will mean that some practices will no longer get support from MORE!’ and this reminds me of Sage who stop supporting products irrespective of the users needs, NOT good business!Any newer practice wants to know if it goes down a road with a software supplier that in a few years they will still be there supporting them, it doesn’t read like this is the case here?</description> <content:encoded><![CDATA[<p>I noticed Bob changed his business model/approach a while ago, he has also been on accountingweb mentioning it for a little while, with mixed reactions ….</p><p>The part of your post I find most worrying is ‘It will mean that some practices will no longer get support from MORE!’ and this reminds me of Sage who stop supporting products irrespective of the users needs, NOT good business!</p><p>Any newer practice wants to know if it goes down a road with a software supplier that in a few years they will still be there supporting them, it doesn’t read like this is the case here?</p> ]]></content:encoded> </item> </channel> </rss>
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