Your new competition:socialized marketing

I frequently talk about threats to the profession. Invest less than 3 minutes in finding out where, how and why this is happening. Key points:

• I have a problem
• I spoke with a friend who has a similar problem – we have a shared need
• He told me about a service that solves his problem
• I use that service – my friend’s trust quotient is higher than yours
• The provider has found a smart way to get me thinking – it is creative, the starting point for innovation
• Here’s where it came from – so now I’m sending non-pro readers AWAY from potential professional sources: sux when that happens doesn’t it?
• Welcome to the new marketing where I do it for you
• This is socialized marketing..some dopes will call it social media

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Tagged as: Marketing