Your new competition:socialized marketing

by admin on April 16, 2009

in Featured,General,Marketing

I frequently talk about threats to the profession. Invest less than 3 minutes in finding out where, how and why this is happening. Key points:

  • I have a problem
  • I spoke with a friend who has a similar problem – we have a shared need
  • He told me about a service that solves his problem
  • I use that service – my friend’s trust quotient is higher than yours
  • The provider has found a smart way to get me thinking – it is creative, the starting point for innovation
  • Here’s where it came from – so now I’m sending non-pro readers AWAY from potential professional sources: sux when that happens doesn’t it?
  • Welcome to the new marketing where I do it for you
  • This is socialized marketing..some dopes will call it social media
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Rebecca Gill May 22, 2009 at 11:22 pm

While I rarely sit through a full video, Joe the Runner had me hooked. Great video.

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