You are here: Home » General » Tungle: mother’s little helper

Tungle: mother’s little helper

by Dennis Howlett on April 22, 2009


Calendar coordination remains one of those pain in the butt things that everyone loves to hate. Unless you’ve got a MS Exchange server – which can be a very expensive investment – it is very difficult to synchronize calendars. In most client situations you won’t know what, if anything, the client is using. That compounds the problem because not all calendars are made equally. Spanning Sync from my old chum Charlie Wood does a first rate job synchronizing  between GMail and iCal but it doesn’t cover the gamut of Outlook, Lotus Notes or Entoutrage for Mac. There is a genuine market for this kind of tool. Charlie has been noodling in it for several years and his business makes a sensible income from providing the service on either an annual $25 or perpetual $65 license to more than 100,000 people.

Tungle endeavors to be broader, tackling the variations that can arise when synching between different calendar types and expanding functionality so that you can propose meetings with different groups of people without knowing their calendar type (provided it falls within the main ones outlines above.) In the latest release, the company has moved beyond what was very much an IM looking environment to one that is more calendar like. Today, it pitches Tungle as a ‘calendar accelerator.’

tungle-key-features1

The chart above shows the main features. Here is a more complete list:

  • Coordinate one-on-one or group meetings with anyone, even non Tungle users.
  • Propose multiple time slots to avoid the ongoing back and forth emails/phone calls to find the one time that works for everyone.
  • Prevent double-bookings with meeting invitations that dynamically update when they add new events to their calendar, so meeting conflicts are eliminated.
  • Share their free/busy or detailed calendar across different companies and environments.
  • Set up a personal Meet with MeTM link in their email signature or public profile (LinkedIn, Facebook, Xing, etc), and allow others to view their availability and schedule meetings, without having to sign-up.
  • Leverage smartphone (BlackBerry and iPhone) meeting invitation support – with no download required.
  • Initiate meeting invitations and view shared calendars from their Outlook or Google Application.
  • Enjoy automatic time zone detection that dynamically customizes meeting invitations for the recipient’s time zone.

I tried it out and it quickly imported my GCalendar and contacts. I wanted to schedule for today’s Budget coverage but the system insisted that I invite someone to the ‘appointment’ when all I want to do is block out a piece of time. That seems such a glaring omission that I was forced back to GCal in order to get the job done.

Where Tungle shines is in allowing you to select any random group of contacts and set up a series of proposed meeting dates. In essence, the last person on the list who makes a choice gets to pick which isn’t a bad thing. However, there didn’t seem to be any ‘death date’ notice required albeit the shared segment can be constantly updated from however many contacts are on the meeting request list. This allows the system to eliminate conflicts on the fly – a very neat trick.

Meeting requests are handled in email and another cool feature is that your correwspondents don’t need to have Tungle (although it helps is ’seeeing’ conflicts.) Having direct Blackberry and Smartphone integration is another bonus.

I don’t understand why this application is free of charge. The company says it will charge for premium features but I’m a bit stuck as to understanding where they can take this AND then charge. That leaves me with questions about the business model, given the company has taken some $6.5 million in funding. Unfortunately, I didn’t have time to follow up to get an answer on this point though it is important, especially if the company does well in attracting plenty of users.

Even so, as the conference season gets into full swing and the calendar jams with appointments, I plan to see how Tungle performs when put under stress. Professionals should definitely give this one a work out. As it is free, the ‘cost’ is negligible while the time savings could be substantial for the busy advisor.

UPDATE from Charlie: One quick correction: Spanning Sync does sync Entourage, assuming you have Entourage syncing turned on. (Technically, we sync Google with the appropriately-acronymed Apple Sync Services database. Anything that stores data in there will be synced–like iCal, iTunes, Entourage, etc.)

Reblog this post [with Zemanta]
  • Share/Bookmark
  • Dennis; what would you like to know? I'm talking to Tungle's CEO in a couple of hours...

    Your point re business model is well made; and was top of my list of things to ask Marc.
  • 2 things - why can't I post events and yes...business model - can't see it
  • Hi Denis, thanks for the thoughtful and accurate review of Tungle. The Tungle team has been working hard to build a service that turns your calendar from being a simple time tracking system into a productivity and connected tool. This is why we focused our attention towards features that are missing in people's calendars (eg the ability to directly add an event in Tungle). That said, I agree with you that this feature is something that should be added to our service.

    You raised an important point about business model. I was glad to see that you deemed appropriate that we should charge right off the bat for the use of Tungle. This is an indication that we are on the right path - in providing a solution that will be addictive for busy professionals. That said, our business model is one of freemium - where the basic product is free, and premium services will be subscribed by a select few. This model can only work if we keep our cost of user acquisition low. If we do our job right, Tungle's natural virality will keep our cost of user acquisition fairly low i.e. one user will expose Tungle to other users, which will in turn start using Tungle with others (note: if you use Tungle to coordinate a meeting with a non-Tungle users, we never force them to sign-up).

    Our objective is to become the defacto calendar accelerator on all platforms while protecting us if one day one of the big guys decide to include our services in their offering for free (spanning sync being a good example of this happening).

    I hope this helps explain the reasoning behind our business model. Paul, looking forward to talking with you shortly.

    Marc - CEO & Founder of Tungle
  • @Marc - thanks for commenting. Well, you might want to look up Charlie Wood and ask him about cost of acquisition. You might be surprised at what he has to say.
  • If you're up to it, I would take you up on an intro to Charlie - you should have my email. If not, you can always schedule a meeting with me using my meetwithme link - http://www.tungle.com/meetwithme/marc ;) (sorry for the plug).

    Hope you enjoy Tunglin' - don't hesitate to send me any feedback you may have to improve our service.
  • Thanks for the mention, Dennis! Marc- I'll schedule a call with you, but I wanted to make sure it got said publicly that even after Google introduced similar (but quite limited) features to ours, our business continues to grow at an unrelenting pace.

    We've learned that even small independent companies like ours can beat the likes of Google by competing on quality, service, and, yes, price. How do you compete with free on price? Pay your customers. See http://spanningsync.com/s5m5

    Regards,
    Charlie
blog comments powered by Disqus

Previous post:

Next post: